All of a sudden I started seeing friends and relatives posting videos of themselves dumping buckets of water (with ice) on themselves for no apparent reason. Then, the celebrity videos started showing up on Twitter and Facebook. What the heck was going on?
Apparently this was all part of something called the ALS Ice Bucket Challenge. ALS is also known as Lou Gehrig’s disease. It is a neurodegenerative disease which causes people to not be able to control their muscles. Their muscles grow weak due to atrophy, they also have difficulty in speaking as well as problems swallowing and breathing.
Well, what actually is the challenge? Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant’s head. Then the participant can call out a challenge to other people.
Is it actually raising money? The answer is a resounding yes. The ALS Foundation stated it has raised $15.6 million as a result of the challenge.; That is NINE times what it normally raises in the same time frame.
Just take a look at some really awesome videos:
So what can we learn from this? Create a fundraising campaign that is:
- Easily sharable
- Fun to participate in
- Both raises awareness and money for the cause.